Have you ever gone grocery shopping and walked past the juice isle? Have you ever stopped to take a look around and had the Naked label catch your eye? Have you then thought to yourself, I do want a juice, but most juices are relatively unhealthy, except for this one? I mean it can’t be that bad for you… everyone in class drinks it, and everyone says how healthy it is. Have you proceeded to look at the pictures on the bottle of the carrots and other required vegetables in your diet that you don’t usually consume on a regular basis? Then, following these thoughts, have you ever just put a couple into your cart and walked away feeling great about the little lifestyle change that you just made? Well, let me break down for you the truth behind this supposedly beneficial and increasingly popular drink.
First of all, there are about 60 grams of sugar in a bottle, roughly about twice the amount of grams of sugar in a chocolate bar. If that’s not enough to make you think twice about this healthy option, then hopefully the law suit against the company in 2011 is.
Naked was sued for claiming that these drinks were all natural when in fact they were not. The labels including phrases like “All Natural” and “100% juice that placed these drinks in the healthy isles of grocery stores all over the country were deceptive to say the least.
This article reveals that there were artificial ingredients such as Archer Daniels Midland’s Fibersol-2, fructooligosaccharides, and calcium pantothenate added to the drink, falsifying the inaccurate label. In another article, it was revealed that these supposedly healthy drinks contained GMO, zinc oxide, and ascorbic acid, which Naked conveniently failed to mention alongside the “all natural” label on the bottle.
As a result of the law suit, in 2013 the company settled for $9 million, and consented to give $75 back to anyone who bought a naked juice before August 19, 2013, although they still did not admit that their claim was false. Not to mention, an article listing, brands to boycott, claimed that Pepsi, the company that bought out Naked in 2001, was not in favor of disclosing whether or not products have GMO as one of their ingredients. Furthermore, the juice also contains pesticides, which leads me to believe that it is not made from organic fruits.
So, hopefully this article catches your attention before you waist $4 on an inorganic product that contains triple the amount of sugar than the daily required serving and is sold by a company that presents inaccurate labelling.
You can easily make a healthier version of this fruit juice, probably for cheaper and with way more benefits. Keep watch for my next post which will list a couple of healthy and yummy smoothie and juice recipes that you can easily make at home within 5 minutes!